Meet Melissa Houston, CPA, CGA

and the Founder of the Fractional CFO Agency and She Means Profit™ blog and podcast.

With over 25 years of experience working with hundreds of business owners, the common thread I see among them is their fear of looking at their numbers and understanding their finances. Accountants give their clients great advice, but the problem is the business owner does not know how to implement that advice. 

Because 82% of businesses fail due to financial management, I knew accountants had to change their approach to clients. Business owners want to know how to manage their business finances, but there are so few resources out there to help them with this.

That’s why I founded She Means Profit™, to help business owners understand their business better. Use the feedback their numbers are telling them and teach them how to grow profitable businesses that will create wealth for themselves and their families.

For many small business owners hiring a CFO is a luxury, so I have built courses and programs to help business owners understand what they need to know to optimize the profit in their business.

We do not teach business owners to be accountants or bookkeepers, rather we empower them with business financial literacy skills so they can reach their financial dreams through their business. 

We license our programs to other accountants to share with their clients, businesses who have invested in accelerator programs, and corporations and banks who want to train their teams to better serve their small business clients.
Schedule a call to discuss these options today.